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Interview: Susi Smither – Green is the Gold

Susi Smither, the creative force behind The Rock Hound in East London, designs stunning ethical jewellery using responsibly sourced gemstones and Fairtrade gold. She champions fair wages and sustainable practices that uplift local miners and farmers worldwide

The Rock Hound’s jewellery is where cutting-edge design meets ethical luxury. Founded by gemmologist jeweller Susi Smither, the brand is renowned for its bold, vibrant pieces crafted from sustainably sourced gemstones, recycled silver and Fairmined gold.

Each piece is a riot of colour, meticulously designed to highlight the raw beauty of the stones. Smither’s work often features striking combinations of gemstones set in innovative designs that challenge conventional aesthetics.

Picture rings adorned with deep blue sapphires and earrings that play with the vivid contrasts of rubies and emeralds, all set in silver reclaimed from discarded NHS X-rays and Fairmined gold, where miners are treated and paid fairly.

Every piece tells a story of sustainability and style, making it a standout choice for those who want their jewellery to reflect their values as much as their taste. This is luxury redefined for the modern,

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